THE CLASSIC

2027 NATIONAL TOUR

THE CLASSIC EVENTS | 2027 NATIONAL TOUR

THE RIGHT PEOPLE.
THE RIGHT SETTING.

Cannabis Executive Networking Meets Championship Golf.

Six major markets. Exceptional golf destinations. The brands, operators, and decision-makers shaping the cannabis industry.

The Classic brings industry leaders together for meaningful connections, championship-caliber golf, and unforgettable experiences—all with a purpose beyond the fairway.

COMING TO THE HOTTEST MARKETS

Bring your team. Golf, network and spend a day with the operators, brands and buyers who move this industry. Play 18 or join for the networking. There’s a seat for everyone.

Sponsor tent and golf carts at a Classic cannabis industry golf event
The Classic Events logo

The Florida Classic

Venue TBA
Florida

February 2027

Vintage VW bus brand activation at a Classic golf event

Live Speakers + Guests

From advocates to icons

Microphone icon for live speakers

HOSPITALITY ON EVERY HOLE

Music, food and brand activations from first tee to closing reception
DJ icon for music and hospitality

SCRAMBLE FORMAT

Competitive enough to matter, relaxed enough for every handicap
Golfer icon for the scramble format

BRAND SHOWCASE

Meet the national and regional brand leaders on the shelves in your market
Cannabis leaf icon for the brand showcase

Giveaways + Sponsors

Free swag + exclusive drops

THE 2027 NATIONAL TOUR

Six markets. Half the U.S. cannabis industry.

The 2027 tour runs in six of the largest legal cannabis markets in the U.S.

The Classic Events logo

The Florida Classic

February 2027

Venue TBA
Florida
The Cali Classic logo

The Cali Classic

March 2027

Monarch Beach
Southern California
The Ohio Classic logo

The Ohio Classic

May 3, 2027

NCR Country Club
Kettering (Dayton), OH
The New York Classic logo

The New York Classic

June 2027

Bethpage State Park
Long Island, NY
The New Buffalo Classic logo

The New Buffalo Classic

July 2027

Whittaker Woods
New Buffalo, MI
The Chicago Classic logo

The Chicago Classic

August 2027

Cog Hill
Chicago Area, IL

THE CLASSIC IN ACTION

Championship courses, national brands, and the decision-makers shaping the cannabis industry — together at every stop of the tour.

Brands That Have Played The Classic

Smithers logo
Trulieve logo
Green Thumb Industries logo
Supergood
Cresco
Curaleaf
Jeeter
Verano
Weedmaps
Dialed In Gummies
Dutchie
Timeless
Ice Miller
Jungle Boys
Kiva Confections
PAX logo
Wyld
STIIIZY
Vicente LLP
Wana
Ivy Hall logo
Flowhub logo
Modern Flower logo
OCB logo
The Cali Classic at Monarch Beach Golf Links with sponsor logos
BE PART OF SOMETHING BIGGER
The Classic is powered by leading cannabis brands, local legends, and organizations that care. Want to get involved?

PAST CLASSICS

Instant photos from past Classic golf events
Championship courses. Real business. A day people talk about.
Since 2024, The Classic has brought the cannabis industry together at courses including Bethpage, NCR Country Club and Monarch Beach. See the brands, the people and the moments from past events.

OUR MISSION Image

HAVE FUN. DO GOOD.

We throw unforgettable events to raise awareness and funds for brain tumor research.

At the heart of The Classic is James Keyes, a brain tumor survivor, proud father, and longtime cannabis professional. James knows firsthand how powerful community can be in the face of life’s hardest challenges.

His journey from diagnosis to recovery inspired the mission behind this event: to bring people together for a good time that gives back.

James "Bo" Keyes, founder of The Classic Events

Whether he’s rallying brands, swinging clubs, or sparking up conversations, James brings the kind of energy that makes everyone feel welcome. Supporting brain tumor research isn’t just a cause—it’s personal. And through The Classic, James is turning survival into celebration.

Golfers greeting each other by a golf cart at The Classic
Golfer teeing off at a Classic cannabis industry golf event
We Roll Up sign on a putting green
The Classic brand color bar
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