News coverage of The Classic Events, the cannabis industry’s national golf and networking tour, and its founder James “Bo” Keyes. For interviews, photos or press credentials, email bo@theclassicevents.com.
In the news
The Classic Events announces its 2026 tour lineup
Cultivated · April 2026
Cultivated’s daily newsletter covered the 2026 lineup at NCR Country Club, Bethpage and Cog Hill, with founder Bo Keyes on bringing cannabis executives into championship venues and the tour’s brain health mission.
Beyond the Green: Inside James Keyes’ Charity Driven Golf Classic
Beard Bros Pharms
A profile of Bo Keyes and the charitable mission behind The Classic.
The Ohio Classic: Elevating the Ohio Cannabis Market
Beard Bros Pharms
How The Ohio Classic brings Ohio’s cannabis industry together.
The Cali Classic x Nothing But Fire Invitational Unites Cannabis Leaders to Advance Brain Tumor Research
EIN Presswire · 2025
Announcement of The Cali Classic at Monarch Beach with Nothing But Fire.
The Cali Classic x Nothing But Fire Invitational
Global Cannabis Times
Coverage of The Cali Classic invitational.
The Ohio Classic Cannabis Expo and Golf Open Raised Money for Traumatic Brain Injuries
Global Cannabis Times
A recap of The Ohio Classic Cannabis Expo and Golf Open and its fundraising for brain injury causes.
Networking On The Green: Introducing The Ohio Classic, A B2B Golf Event For The Cannabis Industry
Benzinga · June 2024
Benzinga’s introduction of the first Ohio Classic as a B2B golf event for the cannabis industry.
Green Elevator Tees Up With The Ohio Classic
Fat Nugs Magazine
Green Elevator’s activation at The Ohio Classic.
Join Vicente LLP at the Ohio Classic
Vicente LLP
National cannabis law firm Vicente LLP on joining The Ohio Classic.
Media kit
- About: The Classic Events is a national B2B golf and networking tour for the cannabis industry, founded in 2024 by James “Bo” Keyes. The 2027 National Tour runs in Florida, California, Ohio, New York, Michigan and Illinois.
- Founder: James “Bo” Keyes, a cannabis compliance and standards leader and brain tumor survivor. Full bio
- Purpose: every Classic gives back to brain tumor research through Dana-Farber Cancer Institute and the Jimmy Fund.
- Media contact: bo@theclassicevents.com